Strengthening Distributive Education: Selections from the Papers of L. T. White.

Beginning with a biographical sketch of L. T. White and comments by his contemporaries, the volume goes on to provide a collection of his writings and speeches on distributive education emphasizing the value of cooperative activity between the marketing and educational communities. Practical suggestions are offered for improving educational programs for marketing and management. The section entitled "The Importance of Distribution" emphasizes the importance of education and business "teaming up" to continue a system of free choice and competition. The readings in the section, "The Need for Education in Distribution," present L. T. White's thought on education in business, better salesmanship, and the role of the government. It concludes with a report of the first Distributive Education Committee. In the section, "The Role of Distributive Education," articles reflect the challenges of the businessman, the need for good salesmanship, and the role of distributive education in the community and the economy. The concluding section, "The Development of Education for Entrepreneurs," stresses the need for education and business to work together more closely in order to better educate more persons for business. (MW)