Trends in Newspaper Layout and Design.

With the increasing competition from television in recent years, the newspaper industry has finally realized that it doesn't have the news field as its sole domain. The competition, especially from colored television, and the fast pace of contemporary society have influenced the layout and printing format of the national newspapers in several ways: nonessential print is being removed from the masthead; stress is placed on readable type that lessens eye strain; more white space is left around pictures, making them stand out; emphasis is placed on a horizontal progression in contrast to the vertical columns that characterized the layout of earlier newspapers; and greater attention is given to research concerning the tastes and habits of readers. (The original presentation of this paper included a slide show visually demonstrating examples of layout and format changes in newspapers.) (RB)