The Who's Who Program at the University of South Carolina--A Study of Student Opinion. Research Notes No. 20-74.

In order to evaluate the Who's Who Among Students in American Universities and Colleges program at the University of South Carolina, a brief opinionnaire was developed to sample student opinions concerning the program. During early March 1974, the opinionnaire was sent along with a self-addressed, campus-return envelope to the leaders of all 161 student organizations. Three weeks were allotted for the opinionnaire to be returned. Of the total sample, 62 opinionnaires were returned before the cut-off date. Results indicated: (1) From a selected sample of U.S.C. student leaders, 72.6% of the students believed selection to Who's Who to be of "great" or "some" importance. (2) Student opinion also revealed that leadership recognition and future employment interests were the two reasons most frequently expressed for Who's Who importance. (3) In view of the critical comments regarding the program's operation at U.S.C., it is recommended that the selection process be carefully reviewed. (Author/MJM)