PKS 1502+106: A new and distant gamma-ray blazar in outburst discovered by the Fermi large area telescope

The Large Area Telescope (LAT) on board the Fermi Gamma-ray Space Telescope discovered a rapid (similar to 5 days duration), high-energy (E > 100 MeV) gamma-ray outburst from a source identified with the blazar PKS 1502+106 (OR 103, S3 1502+10, z = 1.839) starting on 2008 August 5 (similar to 23 UTC, MJD 54683.95), and followed by bright and variable flux over the next few months. Results on the gamma-ray localization and identification, as well as spectral and temporal behavior during the first months of the Fermi all-sky survey, are reported here in conjunction with a multiwaveband characterization as a result of one of the first Fermi multifrequency campaigns. The campaign included a Swift ToO (followed up by a 16 day observation on August 7-22, MJD 54685-54700), VLBA (within the MOJAVE program), Owens Valley Radio Observatory (OVRO) 40 m, Effelsberg-100 m, Metsahovi-14 m, RATAN-600, and Kanata-Hiroshima radio/optical observations. Results from the analysis of archival observations by INTEGRAL, XMM-Newton, and Spitzer space telescopes are reported for a more complete picture of this new gamma-ray blazar. PKS 1502+106 is a sub-GeV peaked, powerful flat spectrum radio quasar (luminosity at E > 100 MeV, L-gamma, is about 1.1 x 10(49) erg s(-1), and black hole mass likely close to 10(9) M-circle dot), exhibiting marked gamma-ray bolometric dominance, in particular during the asymmetric outburst (L-gamma/L-opt similar to 100, and 5 day averaged flux F-E > 100MeV = 2.91 +/- 1.4 x 10(-6) ph cm(-2) s(-1)), which was characterized by a factor greater than 3 of flux increase in less than 12 hr. The outburst was observed simultaneously from optical to X-ray bands (F0.3-10keV = 2.18(-0.12)(+0.15) x 10(-12) erg cm(-2) s(-1), and hard photon index similar to 1.5, similar to past values) with a flux increase of less than 1 order of magnitude with respect to past observations, and was likely controlled by Comptonization of external-jet photons produced in the broad-line region (