A conceptual framework to study effective short-video platform advertising on Chinese generation Y consumer online purchase intention

MLA

Sheng, Mengyan, and Norazlyn Kamal Basha. A Conceptual Framework to Study Effective Short-Video Platform Advertising on Chinese Generation Y Consumer Online Purchase Intention. 2022. EBSCOhost, widgets.ebscohost.com/prod/customlink/proxify/proxify.php?count=1&encode=0&proxy=&find_1=&replace_1=&target=https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&scope=site&db=edsoai&AN=edsoai.on1453483772&authtype=sso&custid=ns315887.

APA

Sheng, M., & Kamal Basha, N. (2022). A conceptual framework to study effective short-video platform advertising on Chinese generation Y consumer online purchase intention.

Chicago

Sheng, Mengyan, and Norazlyn Kamal Basha. 2022. “A Conceptual Framework to Study Effective Short-Video Platform Advertising on Chinese Generation Y Consumer Online Purchase Intention.” http://widgets.ebscohost.com/prod/customlink/proxify/proxify.php?count=1&encode=0&proxy=&find_1=&replace_1=&target=https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&scope=site&db=edsoai&AN=edsoai.on1453483772&authtype=sso&custid=ns315887.