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Defending the brand: aggressive strategies for protecting your brand in the online arena

Authors :
Murray, Brian H.
Murray, Brian H.
Publication Year :
2004

Details

Database :
OAIster
Notes :
EBSCO, 1 online resource (xvi, 268 p.), English
Publication Type :
Electronic Resource
Accession number :
edsoai.on1442701790
Document Type :
Electronic Resource