Effectiveness of Social Media Marketing to the Cosmetic Products Among Selected Customers in Novaliches, Quezon City: Vol.4, No.1

The aim of the study is to determine the effectiveness of social media marketing cosmeticproducts among selected customers In Novaliches Quezon City in terms of age, gender,frequent use of social media, time spent, and socio-economic budget. The researchers assessed the effectiveness of social media marketing in terms of customerattention, customer interest, customer desire, and customer action. The problemsencountered include lack of customer service, Poor internet connection, not the right platformfor concern and Irrelevant content, and others as Problems encountered by customers insocial media marketing.