Impact of misinformation on social media on risk perception in a multi-risk environment

Misinformation is not a new phenomenon but, through social media, has gained new dynamics such as the rapidity of spread around the world within a few seconds. Past events have shown that misinformation can worsen the response to an emergency by leading to inappropriate behaviours, triggering fear and anxiety, or reducing the credibility of the measures by official actors. To better understand the dynamics of misinformation on social media or in the press and its effects on people’s beliefs and behaviour, we defined six case studies addressing different hazards and time periods. This allowed us to derive recommendations to prevent and fight the spread of and belief in misinformation along the entire communication chain - source, message, channel, receiver, effect, and feedback. Three of our key results are that: i) official actors should provide information on a regular basis to build credibility and trust, which will allow them to effectively communicate and counter misinformation during emergencies when people are under stressful conditions; ii) fragmented information on social media should be counterbalanced through external links to richer sources, where people can inform themselves about the broader context and details; and iii) the cultural context and ideological debates must be considered to address anchored beliefs and biases when developing strategies to prevent and fight misinformation.