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Corporate Brand Identity. Social Media Communication in the Transportation Industry

Authors :
Rahman,A
Melewar, TC
Foroudi, P
Gupta, S
Cuomo, M
De Andreis, F
Genovino, C
Tortora, D
Cuomo M. T.
De Andreis F.
Genovino C.
Tortora D.
Rahman,A
Melewar, TC
Foroudi, P
Gupta, S
Cuomo, M
De Andreis, F
Genovino, C
Tortora, D
Cuomo M. T.
De Andreis F.
Genovino C.
Tortora D.
Publication Year :
2024

Abstract

The broad objective of this the chapter is to investigate corporate brand identity and social media in the transportation industry. To do so, considering that passenger transportation includes similar structures regardless of the means used, we chose to analyze air transportation precisely because it is considered the most competitive in the transportation industry.

Details

Database :
OAIster
Notes :
STAMPA, English
Publication Type :
Electronic Resource
Accession number :
edsoai.on1427432007
Document Type :
Electronic Resource