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The role of the negative self in consumption
- Publication Year :
- 2008
Details
- Database :
- OAIster
- Notes :
- Hogg, M K and Banister, E N and Dixon, M J (2008) The role of the negative self in consumption. In: AFM (French Marketing Association) Conference (Paris) - 2008. unknown, N/A.
- Publication Type :
- Electronic Resource
- Accession number :
- edsoai.on1425627881
- Document Type :
- Electronic Resource