Insect-based dog and cat food: A short investigative review on market, claims and consumer perception

The interest in use of insects for human food has also resulted in the appearance of insect-based dog and cat food products in the market. Insect-based pet food producers are using several health and sustainability claims for marketing purposes, which are expected to be the main drivers of market growth in the near future. In this paper, we systematically synthesize information about the insect-based pet food market, investigating the type of products commercially available, providing a geographical overview and type of insect species being commonly used in these products. We then try to synthesize information about health and sustainability claims currently being used by insect-based pet food companies in different geographies. Finally, we review information about consumer perception of: (1). these products in general; and (2). claims being used to market these products. The insect-based pet food market is growing rapidly in Europe. Recent regulatory approval in the USA will push this growth in the North American market too. It appears that consumers have connected very well with sustainability, hypoallergenicity and the overall gut health claims. Finally, insect-based pet food producers should: (1). adopt systematic marketing; (2). produce more scientific evidence; and (3). actively communicate and partner with veterinarians to improve the consumer perception of claims used on insect-based pet foods.