An Assessment of the Impact of Covid-19 Pandemic on Employment in the Tourism Industry in Zambia

This study investigated the impact of the COVID-19 pandemic on employment within Zambia's tourism sector, focusing on the years 2020 to 2022. Four key objectives guided the study; identifying affected segments, assessing employment level changes, pinpointing affected job types, and exploring resilience strategies adopted by businesses. The study used a quantitative research design in which 120 respondents from different tourism sectors participated. The findings revealed that; accommodation, tour packages, and entertainment segments were the most affected during the pandemic. These observations align with global trends, emphasizing the intricate interplay between various sub-sectors and underscoring the pivotal role of accommodations in the overall health of the tourism ecosystem. Examining the extent of employment disruptions during this period exposes the interconnected nature of jobs within the sector. Notably, the study also highlights the mutual relationship between hotels and tourist visits, highlighting the ripple effects of downturns in one area on the entire ecosystem. The study recommends that fostering resilience and adaptability in the Zambian tourism industry amid the challenges posed by the COVID-19 pandemic, several strategies are recommended. Diversification, adaptive marketing, and collaborative initiatives are crucial for enhancing the sector's resilience. Ongoing monitoring, supported by government interventions and industry-specific plans, can effectively address the adverse impacts on employment within the tourism sector.