Impact of Consumer Perception on Purchase Intention: A Description of the Indian Market

The present study is an attempt to explore the effect of consumer perception over their purchase intention. The study has been done with reference to organic products. The sample population comprises of the consumers of organic products at Chennai. The method used for selecting the respondents is simple random sampling and the sample size of the study is 100. Multiple regression has been applied to the collected data for analysis. The results of analysis reveal that the purchase intention of the consumers is highly affected by their perception towards the organic products.