Entrepreneurial transformation : Innovation strategies for revitalizing an established company

This thesis explores the role of opportunity identification in corporate entrepreneurship within today’s dynamic business landscape. It highlights the use of crossfunctional teams as a strategy for improving opportunity identification. The thesis presents a case study of Svitzer, a maritime company, to illustrate the implementation of a new strategy. The case study revolves around a Discovery Sprint, designed following a practitioneroriented book, aimed at finding new opportunities for Svitzer to grow. It emphasizes the challenges faced during the opportunity identification process and provides recommendations on how to engage in a Discovery Sprint. The research aims to provide practical insights on the opportunity identification process within a company environment