Plan de Marketing Turístico para el Cantón Gualaceo 2019 -2022

The purpose of the research is to design a Tourism Marketing Plan for Gualaceo canton, province of Azuay, through which management and contingency strategies are developed, allowing to highlight and promote tourist, cultural and natural attractions, as well as their presence in the market. The study practices qualitative and quantitative methodology, using information from primary and secondary sources that have allowed to determine the current situation of Tourism, as well as surveys applied to national and international tourists to determine the profile of tourists visiting Gualaceo canton, in addition to interviews with public and private entities for the respective market study thus knowing the existing supply and demand in the canton. This project seeks that both public and private companies form alliances with the Ministry of Tourism and the municipal GAD of Gualaceo with the aim of improving tourism promotion. Keywords: marketing plan, tourism marketing, Tourism, Gualaceo Canton