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Media brands and the advertising market: exploring the potential of branding in media organizations’ B2B relationships
- Source :
- Sommer, Christoph (2015). Media brands and the advertising market: exploring the potential of branding in media organizations’ B2B relationships. In: Siegert, Gabriele; Förster, Kati; Chan-Olmsted, Sylvia; Ots, Mart. Handbook of Media Branding. Berlin: Springer, 97-110.
- Publication Year :
- 2015
Details
- Database :
- OAIster
- Journal :
- Sommer, Christoph (2015). Media brands and the advertising market: exploring the potential of branding in media organizations’ B2B relationships. In: Siegert, Gabriele; Förster, Kati; Chan-Olmsted, Sylvia; Ots, Mart. Handbook of Media Branding. Berlin: Springer, 97-110.
- Notes :
- English
- Publication Type :
- Electronic Resource
- Accession number :
- edsoai.on1415661236
- Document Type :
- Electronic Resource