Media brands and the advertising market: exploring the potential of branding in media organizations’ B2B relationships

Authors :: Siegert, Gabriele
Förster, Kati
Chan-Olmsted, Sylvia
Ots, Mart
Siegert, G ( Gabriele )
Förster, K ( Kati )
Chan-Olmsted, S ( Sylvia )
Ots, M ( Mart )
Sommer, Christoph
Siegert, Gabriele
Förster, Kati
Chan-Olmsted, Sylvia
Ots, Mart
Siegert, G ( Gabriele )
Förster, K ( Kati )
Chan-Olmsted, S ( Sylvia )
Ots, M ( Mart )
Sommer, Christoph
Source :: Sommer, Christoph (2015). Media brands and the advertising market: exploring the potential of branding in media organizations’ B2B relationships. In: Siegert, Gabriele; Förster, Kati; Chan-Olmsted, Sylvia; Ots, Mart. Handbook of Media Branding. Berlin: Springer, 97-110.
Publication Year :: 2015

Database :: OAIster
Journal :: Sommer, Christoph (2015). Media brands and the advertising market: exploring the potential of branding in media organizations’ B2B relationships. In: Siegert, Gabriele; Förster, Kati; Chan-Olmsted, Sylvia; Ots, Mart. Handbook of Media Branding. Berlin: Springer, 97-110.
Notes :: English
Publication Type :: Electronic Resource
Accession number :: edsoai.on1415661236
Document Type :: Electronic Resource

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