The 2022 consensus on advances in destination management

This article presents the 2022 Consensus on Advances in Destination Management, a research agenda for destination marketing and management. Like its predecessors, this agenda is grounded in the collaborative consensus discourse methodology. To identify relevant avenues for future research, the consensus draws on three days of structured interactions among scholarly and industry experts invested in advancing the research and practice of destination marketing and management for sustainable development of tourist destinations at the 5th Advances in Destination Management Forum in Kalmar, Sweden. The consensus details avenues for further research in five key areas that relate to (1) the role and future of DMOs, (2) tourism policy and governance issues, (3) advancing destination resilience and sustainability, (4) the measurement and tracking of visitor flows, and (5) destination development in emergent destinations.