Propuesta de rediseño interior para la optimización de la Galería Comercial del Portal Artesanal en Cuenca (Ecuador)

In the present research work, the intervention in a cultural exhibition area of Cuenca-Ecuador is analyzed, for this purpose, documents containing ergonomics, functionality, lighting and other aspects related to the comfort of the user of a competitive cultural space have been taken and analyzed. Likewise, the correct way to expose the artisanal products, after that, an analysis of references was carried out to observe how this type of problem develops both formally and functionally worldwide, then, from the diagnosis of the current state, the needs regarding the exhibition, lighting and other factors, for which part of these problems were resolved through an interior design proposal that is reflected in a virtual reality perspective, technical documents, and a real budget for the execution of the work. Using a concept of weaving the toquilla straw hat, which is a symbol of the city, and drawing geometric shapes from it, complementing it with a bohemian and ethnic style to generate a greater highlight of this interior design proposal.