Brew Fest: Communication Agility in Rural America

Business communication is vital to solving any business problem. Yet, the uncertainty of the future makes business communication complex and requires organizations to be strategic and have communication agility. This pedagogical case study is used in the collegiate business communication classroom to help frame a business problem. Students reading the case will gain an understanding of a real-life business scenario involving the importance of communication agility and cultural events in a rural community. Students are then challenged to use best practices in business communication to help ensure the future of the community event, Brew Fest.