A Study on Role of Fintech Services Impact of Business Growth Selected a Public Sector Bank in Punjab

Purpose: The aim of this study is to examine the role of Fintech services in the growth of Selected National Bank's business. The study looked at the 3G and 4G eras, from 2008-09 through 2021-22. Theoretical Framework: The study main focus on banks are offering various services to their customer’s like Mobile banking, Internet banking, ATM and other services using 3G and 4G technology. These banks have heavy competition among themselves in providing latest and user friendly digital services to their customers to make them satisfy. Design/Methodology/Approach: The study took into account the six Fintech services related to business-to-customer. For the analysis of framed objectives, the study used a quantitative research approach. The study built the Banking Technology Index (BTI) using the six Fintech services and deemed it a proxy for the bank's operations. Findings: The study looked over the entire time period and discovered that all Fintech services have a beneficial impact on SNB's business growth. The study reveals that bank can improve the customer’s satisfaction that ultimately have the positive ripple effect on the business growth. Research, Practical & Social Implications: The study used bivariate correlation to measure the relationship of chosen Fintech services with the BTI and discovered that the majority of the services have a substantial positive link during the 3G and 4G periods. The OLS was employed to assess how Fintech services might affect BTI and it was discovered that in the 3G time, ATM influence was greater, while in the 4G period, credit cards played a critical part in SNB business growth. Originality/Value: The study provides the Fintech services during 3G and 4G period to the customer services Banking Technology Index, there is no literature that discusses the use of 3G and 4G services on modal to evaluate fintech banking services in the research area. As a result, the purpose of this paper is to make up for this void.