Ett knapptryck bort från en manipulerad verklighet : En semiotisk analys av AR- och AI-filter i fotoredigeringsappar ämnade för sociala medier

In today's social media we see an increase in the use of filters, filters that can distort one's appearance and surroundings, making one wonder what is real and authentic. This essay will analyze two different apps intended for social media that use the popular automated editing tools; Augmented Reality(AR)- and Artificial Intelligence (AI), to find how easily accessible they are and whether the results seem authentic. Through a semiotic approach, I begin the analysis by visually examining the AR and AI filter in the apps to see how they are represented and then what effect it has when applying it on a selected portrait. My findings will contribute to gaining more understanding within the subject of image manipulation and filter, as well as helping me and other graphic designers to increase awareness around consequences when using tools that alter reality.