Harvesting Innovation : Strategic Planning for Technological Advancements and Regulatory Changes in Swedish Agriculture

Strategic management is crucial for organizational success in today's volatile business environment, and yet, underutilized within agricultural businesses. The agricultural industry is facing rapid change with the introduction of new GM technologies, such as CRISPR-Cas9, and following regulations. Although these technologies have the potential to provide farmers with improved crops containing desired traits, excessive regulations and obstacles hinder its implementation in European agricultural practices. If the upcoming decision regarding CRISPR-Cas9 allows the technology to not be treated under GMO regulations, European agriculture is faced with a major opportunity. However, as procedures are unexplored, organizations are left unprepared. This study investigates the optimal strategic planning approach for Swedish agricultural businesses wanting to efficiently implement new technologies and adjust to regulatory changes. The research is based on a qualitative study that incorporates deductive methodology. It follows a multiple case study research design with eight semi-structured interviews from six Swedish and American case companies as the primary data collection method. By taking inspiration from experienced companies’ planning strategies and including European values, Swedish agricultural companies wanting to implement CRISPR-Cas9 can efficiently navigate changes within the industry while maintaining a competitive advantage. A simple model combining parts from short- and long-term planning frameworks with communication and value creation can guide companies entering the upcoming field.