Social business models in agri-food : An interview with Sara Rajabli, founder of Buta Art & Sweets

In this chapter, the authors analyze an interesting case of social entrepreneurship and social business model, using the business model canvas (Osterwalder and Pigneur, 2010) for describing the case. Ms. Sara Rajabli has started Buta Art & Sweets in Azerbaijan few years ago, offering high-quality sweets at fair prices. She has employed women with disabilities and special needs, without losing the profit orientation. A special connection with customers has been created, thanks to the emotional value offered. The business has a cultural outcome, too: Buta Art & Sweets changes the mindset of all the actors involved in the business. The case analyzed helps in understanding how a social entrepreneur has developed a social business model, also providing opportunities for female intrapreneurship.