Report on biodiversity and related concepts perceptions. Delivrable number: D1.1

• This report provides insight into the biodiversity discourse by biodiversityrelevant actor groups in Europe • The absence of a common understanding of biodiversity allows actor groups to choose rhetoric strategically • Biodiversity discourse is used strategically to persuade, gather custom or support, or justify action or inaction • Anthropocentric values are mostly used when arguing both for and against biodiversity conservation • The biodiversity discourse is dominated by rhetoric of warning, persuading, calling for action, accusing, and informing • The rhetoric used in biodiversity discourse differs between countries • Knowledge of societal discourses are valuable to tailor interventions to promote biodiversity, such as those in PLANET4B case studies