Book review: going viral by Karine Nahon and Jeff Hemsley

In Going Viral, Karine Nahon and Jeff Hemsley look to uncover the factors that make tweets, videos, and news stories go viral online. They analyze the characteristics of networks that shape virality, including the crucial role of gatekeepers who control the flow of information and connect networks to one another. This concise and insightful book targets a niche topic in the studies of digital media that is becoming increasingly relevant to the public. It considers many questions and successfully accomplishes what it sets out to do. Students of media, digital worlds, and information studies will not be disappointed, finds Nikki Soo.