Prioritizing Strategic Goals in Higher Education Organizations by Using a SWOT–PROMETHEE/GAIA–GDSS Model

In this paper a hybrid model of SWOT–PROMETHEE/GAIA–GDSS is defined for the purpose of prioritizing strategic goals of the university and developed for the case of the Technical Faculty in Bor that belongs to the group of the Technology and Engineering Sciences faculties at the University of Belgrade, Serbia. Defined model is suitable for universities or autonomous faculties with diversified organizational structure, in which interests of individual departments are opposed, therefore there is a need for compromise in decision-making process while defining priorities of the strategic goals (SGs). SWOT factors, arising as a result of a survey based Brainstorming, are good foundation for further development of the model by assessing the opinions of the decision makers (DMs) through Group Decision Support System (GDSS), as a preparation for the PROMETHEE methodology which is used for prioritizing of the SGs. The Geometrical Analysis for Interactive Assistance (GAIA) plane is used to further analyze the alternative routes and to reach the group solution, which is consistent with managerial goals and objectives. The model is useful because it allows DMs a better understanding when defining a compromise in order to optimize the SGs, in the interest of growth and development of the University.