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Mixed reality-mainstream for the lasting competitiveness of companies

Authors :
Cuomo, MT
Foroudi, P
Genovino, C
Mauro, P
Tortora, D
Mauro, PP
Cuomo, MT
Foroudi, P
Genovino, C
Mauro, P
Tortora, D
Mauro, PP
Publication Year :
2023

Abstract

Technology is advancing at an exponential rate; the desire of many organizations is to improve a brand’s reputation by following the progress of emerging trends. Augmented reality and virtual and mixed reality solutions are becoming strategic trends capable of offering customers unique experiences on their brands.

Details

Database :
OAIster
Notes :
STAMPA, English
Publication Type :
Electronic Resource
Accession number :
edsoai.on1376780957
Document Type :
Electronic Resource