Entrepreneurs as influencers: the impact of parasocial interactions on communication outcomes

MLA

Rudeloff, Christian, and Julius Damms. “Entrepreneurs as Influencers: The Impact of Parasocial Interactions on Communication Outcomes.” Journal of Research in Marketing and Entrepreneurship, 2023. EBSCOhost, widgets.ebscohost.com/prod/customlink/proxify/proxify.php?count=1&encode=0&proxy=&find_1=&replace_1=&target=https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&scope=site&db=edsoai&AN=edsoai.on1372983845&authtype=sso&custid=ns315887.

APA

Rudeloff, C., & Damms, J. (2023). Entrepreneurs as influencers: the impact of parasocial interactions on communication outcomes. Journal of Research in Marketing and Entrepreneurship.

Chicago

Rudeloff, Christian, and Julius Damms. 2023. “Entrepreneurs as Influencers: The Impact of Parasocial Interactions on Communication Outcomes.” Journal of Research in Marketing and Entrepreneurship. http://widgets.ebscohost.com/prod/customlink/proxify/proxify.php?count=1&encode=0&proxy=&find_1=&replace_1=&target=https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&scope=site&db=edsoai&AN=edsoai.on1372983845&authtype=sso&custid=ns315887.