A Matter of Trust: Building COVID-19 Vaccine Confidence Among Diverse Communities in Canada and the United Kingdom

COVID-19 infections are over-represented in ethnic minority groups and other deprived communities while low uptake levels for COVID-19 vaccines are observed in the same groups. The uptake of a vaccine depends not only on its perceived safety and effectiveness profile but also on how well vaccination policies are communicated by policy makers and subsequently implemented by practitioners. Scarcity of what was known about COVID-19 and its novel vaccines meant COVID-19 vaccination policies evolved quickly. We analysed how changes in government policies on COVID-19 vaccination in the UK (England) and Canada (Ontario) were communicated and experienced by diverse communities.