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The Impact of Environmental CSR-linked Sport Sponsorship on Brand Attitudes Depending on Regulatory Fit

Authors :
Jörg Königstorfer ; Anna Mei Habitzreuter
Jörg Königstorfer ; Anna Mei Habitzreuter
Publication Year :
2017

Details

Database :
OAIster
Publication Type :
Electronic Resource
Accession number :
edsoai.on1369103456
Document Type :
Electronic Resource

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