From direct marketing towards interactive marketing: The evolving interactive marketing tools

Authors :: Wang, C.L.
Moes, A.
Fransen, M.L.
Verhagen, T.
Fennis, B.M.
Wang, C.L.
Moes, A.
Fransen, M.L.
Verhagen, T.
Fennis, B.M.
Source :: Wang, C.L. (ed.), The Palgrave handbook of interactive marketing; Chapter; 2; 9783031149603; Wang, C.L. (ed.), The Palgrave handbook of interactive marketing~~Chapter~2~~9783031149603~~~~~
Publication Year :: 2023
Abstract: Item does not contain fulltext

Database :: OAIster
Journal :: Wang, C.L. (ed.), The Palgrave handbook of interactive marketing; Chapter; 2; 9783031149603; Wang, C.L. (ed.), The Palgrave handbook of interactive marketing~~Chapter~2~~9783031149603~~~~~
Publication Type :: Electronic Resource
Accession number :: edsoai.on1367180682
Document Type :: Electronic Resource

Tools