Sustainability: Research, Education and Practice Volume-2 Sustainability in Marketing Research & Practices

We are honoured to write a Preface to this set of conference papers for the two-day International conference on ‘Sustainability: Research, Education, and Practice (SREP-2022)’ on 30-31 May 2022 was organized by the Department of Management, BIT Mesra, Jaipur, Lalpur, Noida and Patna Campuses under the aegis of Azadi Ka Amrit Mahotsav. The conference presented a platform to the corporate and academia, who shared their insights on the theme. In the different technical sessions of the conference,participants shared their research, exchanged ideas, talked about the trends in the industry, and presented research papers and business cases. All this made the conference a truly enriching experience for the participants. A total of 77 research papers and cases were presented in the conference.