An Iranian Videogame Industry? Localizing Videogame Production Beyond The 'Global' Videogame Industry

Videogame researchers have long considered the role videogames play in different cultural, social, and political contexts around the world. However, when it comes to researching videogame production, literature on the nominally global videogame industry has primarily focused on the dominant sites of North America, Western Europe, and East Asia. In this article, we argue that entrenched conceptualizations of the global videogame industry risk applying Westerncentric models of success and growth that fail to account for how videogame industries emerge from the interplay of global distribution and local conditions. We contribute to a growing body of scholarship that strives to localize videogame production cultures through an analysis of how Iranian videogame developers navigate local cultural, economic, and regulatory contexts alongside global markets, platforms, and genres. By outlining the formative ambivalence with which Iranian developers engage both with and against the “global” videogame industry, we demonstrate the importance of accounting for different local (and translocal) videogame production cultures mediated by global enterprise.