Is traditional gender ideology associated with sex-typed mate preferences? A test in nine nations

Social role theory (Eagly, Wood, & Diekman, 2000) predicts that traditional gender ideology is associated with preferences for qualities in a mate that reflect a conventional homemaker-provider division of labor. This study assessed traditional gender ideology using Glick and Fiske’s (1996, 1999) indexes of ambivalent attitudes toward women and men and related these attitudes to the sex-typed mate preferences of men for younger mates with homemaker skills and of women for older mates with breadwinning potential. Results from a nine-nation sample revealed that, to the extent that participants had a traditional gender ideology, they exhibited greater sex-typing of mate preferences. These relations were generally stable across the nine nations.