Export of textiles and garments made from recycled PET and cotton to South Korea

In the framework of the international cooperation between Colombia and South Korea, this study aims to assess the opportunity for Colombian producers of textiles and garments made with PET and recycled cotton to export to South Korea; Along with the environmental, social, and economic problems experienced by the fashion industry, coupled with the trend of the new generations who prefer responsible consumption and encourage the question that is the basis of this study, a mixed research methodology was used. It was required to work mainly with the analysis of the information collected, such as market data, interviews with producers, and consumer studies. In addition, some recommendations are made to textile producers with a view to exporting to this country, and the behavior of consumers in this market is also studied through literature review and marketing studies.
En el marco de la cooperación internacional entre Colombia y Corea del Sur, este estudio se presenta para evaluar la oportunidad que tienen para exportar a Corea del Sur los productores colombianos de textiles y prendas de vestir hechas con PET y algodón reciclado; lo mismo que la problemática medio ambiental, social y económica que sufre la industria de la moda, sumada a la tendencia de las nuevas generaciones por un consumo responsable, alientan la indagatoria que mueve este estudio. Se utilizó una metodología mixta de investigación que incluye trabajar principalmente con el análisis de información recopilada tales como datos de mercado, entrevistas a productores y estudios del consumidor. Además, se hacen algunas recomendaciones a los productores de textiles con miras a exportar a este país y se estudia el comportamiento de los consumidores en este mercado, a través del análisis bibliográfico y de estudios de mercadeo.