On construction-specific product structure design and development:the BIM enhancement approach

The construction industry suffers from low productivity, and the Building Information Modelling (BIM) has not been successful in enhancing the productivity and the flow of information throughout highly fragmented construction projects. Hence, this study aims to facilitate consistency in information and addresses the current gaps in BIM by applying the Productization and Product Structure concept. The study follows conceptual research approach and accordingly, previous studies on productization and product structure are reviewed. The Part-Phase-Elements Matrix is proposed as a construction-specific product structure to facilitate consistency in information and enhance BIM.