Reinforcer Preferences of Liberty University Professors

Prior research in Organizational Behavior Management (OBM) has found positive reinforcement effective for increasing work performance when rewards are reinforcing to the individual. Research also supports the efficacy of stimulus preference assessments (SPAs) in identifying reinforcers. The purpose of this study was to identify reinforcers for faculty at Liberty University. The hypotheses were, in a sample of faculty in Liberty University’s School of Behavioral Sciences (1) potential reinforcers other than monetary reinforcers will be identified as high-preference items and (2) tangible items will be identified as low-preference items. Hypotheses were tested using an online survey with Likert scales and written response. The author concluded that the hypotheses were supported. Personal recognition and intentionality were also found to be highly valued.