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Is it necessary to adapt advertising appeals for national audiences in Western Europe?
- Source :
- Journal of Marketing Communications; 19; 38; 1352-7266; 1; 13; ~Journal of Marketing Communications~19~38~~~1352-7266~1~13~~
- Publication Year :
- 2007
-
Abstract
- Contains fulltext : 44330.pdf (publisher's version ) (Closed access)
Details
- Database :
- OAIster
- Journal :
- Journal of Marketing Communications; 19; 38; 1352-7266; 1; 13; ~Journal of Marketing Communications~19~38~~~1352-7266~1~13~~
- Publication Type :
- Electronic Resource
- Accession number :
- edsoai.on1284119447
- Document Type :
- Electronic Resource