The missing link in emergency management: Evaluating community engagement

Community engagement programs in Australia are widely adopted by emergency management organisations as one way to get communities to recognise hazards and risks and prepare for emergency events. However, evaluation of these programs remains a challenge. A study with 30 community engagement practitioners and managers from Australian emergency management organisations, councils and not-for-profit organisations was undertaken to examine how they use measurement and evaluation of community engagement for preparedness. The findings suggest that while community engagement teams understand the importance of measuring the effects of engagement efforts and preparedness activities, most still do not link engagement activities with higher-level engagement outcomes that influence communities.