Global design

[ES] Qué es el Global Design y su aplicación práctica en L'École de Design Nantes Atlantique.
[EN] Global design embodies all the visual attributes of a brand (visual identity, branded environments, packaging, architecture, signage, launch communication, online tools etc.) Beyond its creative dimensions, this systemic approach enables to consider more complex strategic issues such as empathy, ergonomics, services, business models, and ways of communicating, selling and sustaining a concept. Through live projects, GD encourages to explore synergies and links between creative design fields and thus to consider their project as a whole. Building on this expertise, this course is a great opportunity to develop additional creative and strategic skills.