The journalism between political instrumentalization and technological innovation

Democracy begins and ends with the media - according to this worldly recognized sentence, every ordinary Balkan could estimate the democratic perspective of its own country. That is why the effect of the new media (social networks), deserves continuous scientific and research attention, also done in this paper basically through comparative and statistic methods, with specific analysis of the Macedonian case. The media revolution produced largely positive changes in everyday life. But negative effects could not be abstracted: Internet - populism, loss of confidence in the media, fake news and hate speech. Perhaps the first solution that comes to mind is law regulation. But knowing that clear basal of the network services is freedom of speech and expression, any attempt of regulation (objectively or not) is legitimately considered censorship. This paper attempts to answer the question: is it possible journalism to fight fake news through a direct media battle?