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Cross-Cultural Differences in the Effect of Received Word-of-Mouth Referral in Relational Service Exchange

Authors :
Schumann, J.
Wangenheim, F. von
Stringfellow, A.
Yang, Z.
Blazevic, V.
Praxmarer, S.
Shainesh, G.
Komor, M.
Jimenez, F.
Schumann, J.
Wangenheim, F. von
Stringfellow, A.
Yang, Z.
Blazevic, V.
Praxmarer, S.
Shainesh, G.
Komor, M.
Jimenez, F.
Source :
Journal of International Marketing; 62; 80; 1069-031X; 3; 18; ~Journal of International Marketing~62~80~~~1069-031X~3~18~~
Publication Year :
2010

Abstract

Contains fulltext : 123994.pdf (publisher's version ) (Open Access)

Details

Database :
OAIster
Journal :
Journal of International Marketing; 62; 80; 1069-031X; 3; 18; ~Journal of International Marketing~62~80~~~1069-031X~3~18~~
Publication Type :
Electronic Resource
Accession number :
edsoai.on1247359194
Document Type :
Electronic Resource