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In this paper is analyzed Europeanization of Serbia in the light of Euro-integration changes at the beginning of the 21st century. In public and academic discourse, Europeanization is mainly understood as institutional, political, economic and legal adjustment to the EU policies. However, the subject of this research is Europeanization seen as a set of socio-cultural changes which are considered to be "European", in other words, which are seen as a consequence of Euro-integration of the Republic of Serbia. This research aims to understand self-perception of Europeanization and changes in everyday life in Serbia. The thesis is theoretical-qualitative study and due to small number of anthropological researches on this topic, it can be useful for future researches. The thesis draws on a wide range of sources from ethnology and sociocultural anthropology, sociology, history and European and political studies and methods of quantitative researches: semi-structured and unstructured interview. How are the changes, related to Europeanization, implemented and adopted? How are they interpreted? These questions are answered in five case studies: 1) In the domain of socio-cultural construction of health system, at the theoretical level, Europeanization is usually equalized with Euro-integration, or with implementation of legal-normative standards. The example of stem cells banking promotion in media discourse shows that the EU does not have great impact. It is seen only through comparison with Serbian medical and genetic achievements; 2) According to interviews among Orthodox Serbs, Euro-integrations and Europeanization of Serbia are not seen only as processs which will jeopardize religious life of an individual and weaken the influence of Serbian Orthodox Church. They are mainly seen as processes which will not have any impact on faith or as processes which can contribute positively to organizationg and functioning of the Church in Serbia; 3) Using the example of adoption of ha