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Vertical Integration and Profitability : Experiences from the Commercial Printing Industry

Vertical Integration and Profitability : Experiences from the Commercial Printing Industry

Authors :
Mejtoft, Thomas
Viström, Magnus
Mejtoft, Thomas
Viström, Magnus
Publication Year :
2008

Abstract

This quantitative survey study investigates the degree of vertical integration in the Swedish commercial printing industry and examines the affect of vertical integration on profit. The results show that vertical integration is commonly used both by digital and conventional printing houses. The study concludes that vertical integration is important due to the strategic importance of controlling a large part of the value system. The study indicates that the level of vertical integration has no significant impact on profitability. Nevertheless, one explanation, for the high level of vertical integration, could be the strategic aspect of acquiring possibilities to expand the business.<br />QS 20120315

Details

Database :
OAIster
Notes :
English
Publication Type :
Electronic Resource
Accession number :
edsoai.on1234717716
Document Type :
Electronic Resource