Perceived Satisfaction by Customers in the Digital Printing Value System

Adding customer value to products and applications is important to be able to successfully compete usingdigital printing. In this study the perceived satisfaction of added value was explored. It was concluded thatdigital printing does not entirely fulfill the demands that customers have on their printed material, but it wasindicated that digital printing will become more important for producing printed material in the future.Among the critical success factors, time, quality, functionality/possibilities, and price, quality was the factorthat customers deemed most important. This was also the factor that they were least satisfied with in relationto their needs. Time was the only factor that the customers where satisfied or more than satisfied with.Based on the assumption that it is not possible to, realistically, have high demands on all critical success factorsand that there has to be some tradeoff between them, the factors have been summarized and compared usingmean-centered values.
QC 20100826