Values Based Service Eco-System for a City Region : Public transit context

Purpose:The aim of this paper is to assess and analyze how sustainable public transit services contribute to building a values based service eco-system for living cities and city regions value network and resource integration/value co-creation, which is embedded on societal and environmental perspectives. The objective is to look deeper on how the two cities in Europe Stockholm and Paris are put together the values based service eco system for escalating cities for people by focusing on societal and environmental issues, which bio-sphere is integrated in the eco-system in the way value is co-created within the service system. The main theoretical and empirical challenges are how to understand public transport as dynamic and transformative values based service eco-system for living city regions, to develop and implement a feasible and proactive tool for changing the mind-set. Service ecosystems need shared institutions (rules) to function effectively and coordinate activities among actors (Lusch and Vargo, 2014). These institutions have to cooperate in service ecosystems based on shared values and shared meanings (Edvardsson and Enquist, 2009). Public Transport as a dynamic and transformative values based service eco-system is about the role of governmental agencies and other stakeholders in the network (Enquist and Johnson, 2013). It also is part of moving towards transformational action from incremental progress for shaping sustainable business in an inclusive way (Williams, 2014). Theoretical Frame work:Cities are holistic services (Spohrer 2010) that provide all of the essentials for a modern quality of life (Shirahada and Fisk, 2012). The challenges cities are facing is related to transformation that embedded on mobility, social and environmental perspectives. It is part of the overall Bio-sphere (Rockström and Klum, 2015) of transforming our world in the new sustainability agenda - a plan of action for people, planet and prosperity is the UN Sustainable Develop