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CONCEPTUALIZING RESOURCE INTEGRATION IN VALUE CO-CREATION USING THEORIES OF MOTIVATION
- Publication Year :
- 2016
-
Abstract
- Although resource integration plays a vital role in value co-creation not much attention has been on defining, conceptualizing and theorizing this phenomenon within Service dominant logic. The focus has so far been on actors' knowledge and skills, but not on how motivation drives actors in their resource integration. By bringing theories of motivation to resource integration process, this paper extends the conceptualization of resource integration within service dominant logic to encompass drivers of actors' activities including factors affecting the prioritizing and intensity of effort, and sustainability of the service ecosystem. This paper offers eight premises that conceptualize resource integration in value co-creation processes.
Details
- Database :
- OAIster
- Notes :
- Findsrud, Rolf Gunnar, Tronvoll, Bård, Edvardsson, Bo
- Publication Type :
- Electronic Resource
- Accession number :
- edsoai.on1234369487
- Document Type :
- Electronic Resource