Values based governance for sustainable business inservice eco systems

This study is of an explorative nature based on six Globally Integrated Enterprises - GIEs (Palmisano, 2006), which can be seen as values based service companies (Pruzan, 1998; Edvardsson and Enquist, 2009). These six enterprises are: Ericson, IBM, IKEA, Volvo, Tetra Pack and Unilever. To further understand the methodological approach we look into different business logics. Vargo (2007) use the label transcendence to explain the logic of value creation. Enquist et. al. (2014) have further investigated this concept of transcendence for Business Logics and argue that it is a need not only for one single business logic. There are several business logics such as Exchange logic; Steering logic; Value creation logic; Business interaction logic; Responsibility logic; and Communication logic (Ibid). In this paper, we will, in an explorative way take this a step further and combine these business logics (Enquist et. al., 2014) with values based service thinking (Edvardsson and Enquist, 2009) and look for values based governance driven by SD-Logic for sustainable business in value networks or eco systems. For “evolving service for a complex, resilient, and sustainable world” the paper address interlink between corporate governance, corporate social responsibility and business models based on values based and triple bottom line thinking. Understanding how value is “networked” and “co-created” by “steering and navigating” in specific contextual settings is deemed essential in securing sustainable service business in which social and environmental perspectives and governance issues are embedded (Enquist et. al., 2014).