Attractiveness of bike-sharing stations from a multi-modal perspective: The role of objective and subjective features

When analysing the performance of bike-sharing scheme (BSS) stations, it is common to find stations that are located in specific points that capture the interest of users, whereas nearby stations are clearly underused. This uneven behaviour is not totally understood. This paper discusses the potential factors influencing station attractiveness, supported by the related literature on cyclists’ and pedestrians’ preferences and the characteristics of the stations themselves. The existing literature addresses these topics independently, while this work unites them by proposing a non data-extensive methodology that allows the attractiveness of BSS stations to be assessed. Attractiveness in this context is understood as the set of physical, environmental and service-related features of a bike station that make it more appealing for BSS users than nearby stations. Special attention is paid to differentiating objective features, based on facts, from subjective features, those influenced by personal perceptions. This classification becomes important in this context because subjective aspects can change from one geographical location to another, making the findings related to these aspects difficult to apply to other regions. Moreover, the assessment of the stations’ levels of safety and security is included. Thus, the proposed measure of attractiveness of BSS stations provides a balanced overview of several features. The consideration of station attractiveness when designing BSS layouts will help to refine the design of new layouts and will assist in conducting an appropriate diagnostic evaluation of the existing ones. This tool will allow urban and transportation planners to reduce re-balancing costs and to maximise user satisfaction at a low cost, which have a direct impact on improving the urban sustainability. The proposed method is applied to the Dublin bike sharing scheme, Dublinbikes, with good performance results.
Integral Design and Management