Interacting online: Examining behaviour in a crowdfunding setting

This thesis investigated how communication in online crowdfunding influences monetary contributions to projects and project creators' behaviours in second projects. Underlying cues such as sustainability signals and monetary discussion affected contributions on Kickstarter, while research categorisation of projects on Experiment.com did not, whilst feedback from past project outcomes influenced project creators' willingness to create further projects on Kickstarter. Moreover, the feedback also caused changes in the information provided on subsequent projects.